Pay per click marketing is an effective way to drive targeted traffic to any website, but in order
to maximize your return on investment, you need to understand a few concepts.
PPC marketing can be very important in running a successful online company. It allows you to
customize your website, content, and ads to show up whenever somebody searches for specific keywords. As an
Internet marketer it is important to incorporate both PPC (pay per click) advertising and search engine
optimization (Seo) strategies when building an Web advertising company.
PPC methods will offer you instant & tangible results, whereas search engine optimization will
give you long term results. PPC marketing comes at a cost whereas search engine optimization can be done for free.
So, which is better Seo or PPC? The answer is both. Let's take a look at the benefits of both concepts in more
Seo is one of the fastest growing concepts in the web advertising industry. Search engine
optimization, or search engine optimization is used by internet marketers to increase traffic to their website. The
concept is to get major search engines like Google, Bing, and Yahoo to show your web site or content whenever
somebody searches for a specific keyword.
Search engine optimization is the content that shows up on the left side of the page on the search
engine results. The right side of the page is where people pay to have their ads shown. For prime search engine
optimization, you need to choose specific keywords that are relative to your content. Web marketers feel agree that
3-5% keyword density is good towards ranking high in the search engines.
So for every 100 words, use your keyword 3-5 times. Some of the best forms of Search engine
optimization are blogging, article advertising, press release advertising, and social networking. Whatever avenues
you choose to market, make sure you always offer good content. The search engines love good content and so does
your prospect. Even though you won't get as much instant traffic and results like you would with pay per click
advertising, you'll get the long term benefits of having free organic traffic, and free traffic is priceless.
To become effective at PPC search engine internet marketing you need to think like your prospect
thinks. Choosing the right key phrases is absolutely essential to driving a high volume of traffic to your website.
If you know what your prospect is searching for and you deliver that content to them while they are searching for
it, you'll hit the internet gold mine. You'll have what the industry calls organic traffic.
Organic traffic is when your content shows for free whenever someone searches for a specific
keyword query. Having organic traffic to an web marketer is priceless. Just think about it, you don't have to pay
for any of that traffic and it will show in the search engines for years to come.
PPC (pay per click) advertising is a tremendous way to create a flood of traffic to your website
instantly if done right. Unlike Seo which can be done for free, pay click marketing can be very costly. You need to
have a consistent monthly budget if you want to use pay per click advertising effectively.
The concept of PPC marketing is simple. You pay to have your ads shown on major sites like Google
AdWords. Whenever you do a query on a search engine, the ads that show up on the right side of the page are the
ones that people pay for. The concept of PPC advertising is to get your ad in front of as many people as possible,
and get them to click on it.
Every time somebody clicks on your ad, you end up paying a certain amount for each click, depending
on how popular your keyword is. As you can see, this process can be costly but the benefits of having instant
traffic flow is a great way to skyrocket your company fast.
To have long term and lasting success with PPC search engine web advertising, it's important to
have a balance of both Search engine optimization and PPC advertising methods. So where should you start? Is Seo or
PPC the best place to begin? Only you can answer that question.
If you have a consistent monthly advertising budget, PPC would be the best place to start. If you
have a limited budget, then absolutely start with Search engine optimization. Either way, you'll want to
incorporate both of these methods into your advertising when the time is right.